Formulas for successful headings

There are several types / formulas of selling headlines that are used by essay writers: headers-questions: abstract questions or specific questions that excite the target audience (create intrigue);
There are several types of headings, but they have one goal – to catch the reader’s headlines (the curiosity of the reader); headline-profit (advertising something free or good discounts, playing on the thirst of the reader to save as much as possible, such headlines are also called “avoidance of losses”, that is, they show how to effectively save money); headings (make you feel the reader that his ability to get benefits is limited, limited to anything: time, volume of goods, the number of possible views or clicks, in simpler terms, a sense of deficiency should be created in the title); headings-arrivals (provoke the reader); headlines-exaggerations (exaggeration of the problem is an excellent marketing move that forces you to click either because of curiosity or because of fear that your business is worse than imagined).
There are also: headers with prompts – they make the reader believe that the solution to their problem is possible immediately after reading the text; headlines with quotations – winged expressions and quotes of famous people help to raise the level of trust of potential readers, forcing them to “click”; headers with reviews – also help to increase the level of loyalty of potential customers / partners; Please note that headlines with quotes and reviews can be reformatted using the “strength of authority”. For example, mention the name of a show business star, a famous businessman, a politician; headers with exact digits – work exactly the same as headings with quotes, that is, help to raise the level of readers trust; headers with names are not always effective, but they are as clear as possible, since they attract attention to a specific product or brand; geo-referenced headers – allows you to specify the search; people trust the producers of goods or services from their native places more. According to online marketing experts and conversion optimization specialists, you can write a truly effective name using: numbers – headings with numbers perfectly convert conversions on the Internet, attracting 20-30% more readers; It is interesting that headings with odd and large numbers are more attractive; between the title “What makes the tea more enjoyable?” and the heading “35 ways to make the tea party more enjoyable” you should choose the second one, as it is more correct from the point of view of optimizing the conversion; negative – for a long time it was believed that positive headings with the words “best”, “most”, “effective” have a higher conversion, but recent studies have shown that this is not so; negative headlines are intriguing readers, provoking them to “click”; colons and hyphens – complex headings are better perceived by readers, as they seem to decipher the meaning of the entire article; verbs (verbs are “generals” of conversion, their use at the beginning of the heading prompts for action, makes you pay attention to the entire headline completely). It cannot be said that positive or neutral headings do not work. They are quite capable of providing the maximum conversion, if written correctly. Positive headlines should cause the reader to smile, make him feel joy, neutral – set a certain level of interest. A good heading attracts like a magnet.

Amber Robinson